2016 WAS A GREAT YEAR
I know that for many people 2016 was a terrible year. Aside from the abnormal amount of high profile celebrity deaths, and the reality TV host / President debacle, I’ve known others who 2016 saw personal misfortune, and my heart grieves with them. But I also have to be thankful for this year, because it […]
HOW TO UNBUILD HYPE – PAN AM GAMES EDITION
With the Pan Am Games just beginning Toronto should be on edge with excitement. Instead what is making the news is a man who was charged for driving with two mannequins in the High Occupancy Vehicle (HOV) lane and when Twitter exploded with news of a terrorist attack on the CN Tower that turned out […]
WHY DOES APPLE HAVE A $17,000 WATCH?
Hint – it’s not to sell $17,000 watches. The reviews are in and the Apple Watch is predictably getting a wide range of reviews typical of Apple products from both fan boys and haters alike. But most curious is the Apple Watch Edition. A number of reviews I’ve read have panned the watch as too […]
HOW DID I BECOME A STORY ARCHITECT?
I didn’t intend to go into marketing. It kind of happened by accident, which is how many of my career shifts have occurred. I tend to keep myself open to possibilities and I’ve had good intuition about when to make a career pivot. It was early 2006 when I first made the pivot into marketing. […]
LAUNCHED! SELLING SKILLS FOR ENTREPRENEURS THROUGH MARS
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.
WHAT IS A STORY ARCHITECT?
I went to the Startup Grind conference in San Francisco earlier this year and it’s one of the better ones that I’ve gone to. After a day of meeting some colleagues in the valley I got settled in for the opening keynote. Once the main sessions were done, Derek Anderson the founder of Startup Grind […]