Spark Joy. Be Less Busy. Belong Anywhere. Do any of these phrases resonate with you? Invoke a feeling or inspire action? Do any specific brands to mind? Language is powerful in brand storytelling. The most successful brands don’t use words as a way to package their end product. Instead,...
With my eyes glazed over, mouth frozen into a slight grin, gazing into the abyss, my mind wanders to lunch. I hope there’s gyro on site. I love a gyro come trade show day. And, is there a Starbucks close by? This coffee is weak. My mind continues to wander...
You can skip this ad in 5, 4, 3, 2, 1… Skip Ad. The first chance we get to hit that “skip” button we do. Advertising has always been something we don’t want but rather something that gets in the way of what we want....
Keep Customers by Keeping it Simple. A few years back I attended a start-up funding competition as an exhibitor with my company TheStoryArchitect.com. A young, passionate founder of a tech startup caught sight of my booth, walked over, asked what I did and then exasperatingly...
I had a meeting with a client who was having quite a difficult time pulling together a simple way of saying all of the things she does. This is a person who consults with other businesses and works with them on a wide range of...
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...