TheStoryArchitect.com | Unleash Your Story

UNLEASH YOUR STORY. UNLEASH SUCCESS.

Does Your Startup Story Stand Out?

Unleash My Story

ARE YOU EXPERIENCING ANY OF THE FOLLOWING?

Explaining my business.

Others do not understand or grasp my business concept.

Attracting new clients.

I have troubles finding and retaining new customers.

Getting customers to buy.

Perspective customers do not complete the buying cycle.

The most effective marketing tools to use.

I am unsure of which tools would be the most effective for my business and audience.

You May Be Experiencing Conversion Deficit Disorder.

EXPERIENCING CONVERSION DEFICIT DISORDER

What is CDD?

CDD or Conversion Deficit Disorder occurs when businesses struggle to attract customers through their marketing activities and fail to convert them to opt into the buying cycle.

How Do I Know?

You have conversion deficit disorder when you struggle to explain your story to customers. You only have 7 seconds to get and keep a customer’s attention.

This leads to higher customer acquisition costs, wasted time on ineffective marketing campaigns, and a lack of revenue and growth that your startup or business needs to grow and thrive.

How Do I Treat It?

The solution to Conversion Deficit Disorder is a Story Blueprint. A Story Blueprint helps you understand the right message that your customers need to hear quickly to get them into your conversion funnel.

Find Out If You’re Experiencing CDD For Only $1.

Tell Me Now!

HOW WE BUILD YOUR BLUEPRINT

We produce for our customers a story blueprint, a guide book that helps them understand their clients pain points, unique value proposition, competitive differentiators, and key value statements.

Phase 1: Discovery

40%In this phase we play detective. We run discovery workshops with your team. We run discovery calls with your customers. We review available market data. We analyze your competitors. At this stage we are learning your customers pain points, their buying journey, and how your product addresses their needs.

Phase 2: Creation

65%In this phase we play creative genius. We take all the data we've discovered and we run creative brainstorming exercises and design sprints to generate great ideas for branding, messaging, and taglines to help your story stand out.

Phase 3: Execution

95%In this phase we play strategist and tactician. We're taking your story and helping you execute on it. That could be helping build the story for your website and using testing to validate it works. It could be helping you to refine your marketing and sales materials. Or it could be helping you build and execute a go to market strategy for your customers.

The blueprint was developed from years of building over 10,000 powerful presentations and pitches. - Kevin Smith, Chief Story Architect

OUR SERVICES

Whatever stage your startup is at, we have a service for you.

Story Blueprint

GTM Strategy

E-Commerce

Virtual Marketing Department

Use Case Stories

Buyer Persona Development

Sales Training & Acceleration

Pitch Coaching & Development

THE STORY ARCHITECTS

Meet our team of architects who are always ready to craft the next great story.

Kevin Smith

Chief Story Architect

Ryan Petrimoulx

Story Architect

Scott Harrison

Digital Marketing Architect

Mike Vanderlee

Sales Coach

Sera Deniz

Marketing Coordinator

We start with a story and end with results. We only succeed when you do.
- The Story Architect Team

Find Out What A Story Architect Can Do For You.

What Our Clients Say

I worked with Kevin on several fronts to grow our market of B2B, in addition to training me and my staff on sales and lead generation, him and his staff are stars of trade shows, they were able to bring in so much traffic to our booth, we really couldn't have done without them there. Kevin also has a lot of experience with government bidding processes and he was a great resource for us to win a large tender that we did not think we had a chance to get. As a business owner I value Kevin's contribution to our growth, I consult with him on regular bases and really enjoy chatting with him.
Ahmed Kufaishi - Alary Technologies - http://www.alarytech.ca
The Story Architect was instrumental in helping Bluelight analytics gain the insights into their buyer persona’s messaging needs to help us rebuild our website around the launch a new product.
JP Fury - BlueLight Analytics - https://www.bluelightanalytics.com/
Last summer we worked with Kevin and his team to focus our business and determine our niche. Kevin's attention to detail, comprehensive assessment of our business needs and exceptional rebranding has paid dividends. Our team has successfully launched our Emergency First Aid Game Plan and implemented it in a wade array of businesses. On behalf of the canaPHEM team thank you for being our partner in lifesaving. Together we make teams confident, competent and ready to respond.
Robbie I. Echelon - canaPHEM - https://canaphem.ca
Our company, Meemim, was very fortunate to have Kevin as our advisor. His marketing and sales acumen helped us sharpen our outbound message and finalize the sales strategy. Throughout the process, Kevin was a pleasure to work with - he dedicated as much time and attention as our project required, taking the time to walk us through details and providing clarity in places where we needed it. Highly recommended.
Alexandre Pestov - Meemim - www.Meemim.com
The Story Architect was able to help TIG Canada build a standout brand name and story for our private and hybrid cloud solutions, and developed the support materials to enable our teams to position this story with our customers.
Paul Cooper - TIG Canada - www.tig.com