HOW DID I BECOME A STORY ARCHITECT?
I didn’t intend to go into marketing. It kind of happened by accident, which is how many of my career shifts have occurred. I tend to keep myself open to possibilities and I’ve had good intuition about when to make a career pivot. It was early 2006 when I first made the pivot into marketing.
At the time I was trying to become a Systems Consultant, which was part outside enterprise...