How to Thrive at Trade Shows: Work with, Not Against the Many Personalities
When you engage with hundreds of individuals at a tradeshow booth in a day it can be challenging to navigate. Every individual has a different personality and buying behaviour. This will influence their thought process, actions, and decisions. If you’re able to recognize their needs, behaviour and expectations and then alter your communication in 30 […]
WHO’S REALLY THE BUYER ANYWAY? DETERMINING BUYERS, VS INFLUENCERS, VS DECISION MAKERS.
The number one rule in marketing is to be where your buyers are. But you have to know who they are first. I have had a number of clients that I’ve worked with that were not able to at first identify who they were really selling to. WHO IS THE BUYER YOU ARE SELLING TO? […]
HOW DID I BECOME A STORY ARCHITECT?
I didn’t intend to go into marketing. It kind of happened by accident, which is how many of my career shifts have occurred. I tend to keep myself open to possibilities and I’ve had good intuition about when to make a career pivot. It was early 2006 when I first made the pivot into marketing. […]
WHAT IS A STORY ARCHITECT?
I went to the Startup Grind conference in San Francisco earlier this year and it’s one of the better ones that I’ve gone to. After a day of meeting some colleagues in the valley I got settled in for the opening keynote. Once the main sessions were done, Derek Anderson the founder of Startup Grind […]