The number one rule in marketing is to be where your buyers are. But you have to know who they are first. I have had a number of clients that I’ve worked with that were not able to at first identify who they were really...
I didn’t intend to go into marketing. It kind of happened by accident, which is how many of my career shifts have occurred. I tend to keep myself open to possibilities and I’ve had good intuition about when to make a career pivot. It was...
I went to the Startup Grind conference in San Francisco earlier this year and it’s one of the better ones that I’ve gone to. After a day of meeting some colleagues in the valley I got settled in for the opening keynote. Once the main...