With my eyes glazed over, mouth frozen into a slight grin, gazing into the abyss, my mind wanders to lunch. I hope there’s gyro on site. I love a gyro come trade show day. And, is there a Starbucks close by? This coffee is weak. My mind continues to wander...
The number one rule in marketing is to be where your buyers are. But you have to know who they are first. I have had a number of clients that I’ve worked with that were not able to at first identify who they were really...
I didn’t intend to go into marketing. It kind of happened by accident, which is how many of my career shifts have occurred. I tend to keep myself open to possibilities and I’ve had good intuition about when to make a career pivot. It was...
I went to the Startup Grind conference in San Francisco earlier this year and it’s one of the better ones that I’ve gone to. After a day of meeting some colleagues in the valley I got settled in for the opening keynote. Once the main...