Why Your B2B Messaging Fails Four Out of Four Buyers
Why Your B2B Messaging Fails Four Out of Four Buyers March 23, 2026 Analysis 0 comment Most B2B tech companies write one message and hope it lands. Most B2B tech companies write one version of their story. One homepage headline. One pitch deck opening. One email sequence. They optimize it, A/B test the CTA button […]
How to Thrive at Trade Shows: Work with, Not Against the Many Personalities
When you engage with hundreds of individuals at a tradeshow booth in a day it can be challenging to navigate. Every individual has a different personality and buying behaviour. This will influence their thought process, actions, and decisions. If you’re able to recognize their needs, behaviour and expectations and then alter your communication in 30 […]
Why Use More Words When Less Words Do Trick?
Keep Customers by Keeping it Simple. A few years back I attended a start-up funding competition as an exhibitor with my company thestoryarchitect.com/. A young, passionate founder of a tech startup caught sight of my booth, walked over, asked what I did and then exasperatingly went into great detail about his ongoing struggle for attention […]