CAN’T BRAND THE SOLUTION? YOU MAY HAVE BRAND PROBLEMITIS.
I had a meeting with a client who was having quite a difficult time pulling together a simple way of saying all of the things she does. This is a person who consults with other businesses and works with them on a wide range of people issues and there isn’t one specific problem that she deals with. They all relate to the concept of “culture” and “leadership”. In short, she works...