How to Thrive at Trade Shows: Work with, Not Against the Many Personalities
When you engage with hundreds of individuals at a tradeshow booth in a day it can be challenging to navigate. Every individual has a different personality and buying behaviour. This will influence their thought process, actions, and decisions. If you’re able to recognize their needs, behaviour and expectations and then alter your communication in 30 […]
WHAT IS A STORY ARCHITECT?
I went to the Startup Grind conference in San Francisco earlier this year and it’s one of the better ones that I’ve gone to. After a day of meeting some colleagues in the valley I got settled in for the opening keynote. Once the main sessions were done, Derek Anderson the founder of Startup Grind […]