With my eyes glazed over, mouth frozen into a slight grin, gazing into the abyss, my mind wanders to lunch. I hope there’s gyro on site. I love a gyro come trade show day. And, is there a Starbucks close by? This coffee is weak. My mind continues to wander on to my to do list. Did I publish that blog post this morning? Send that email? Schedule that meeting? Then a silence breaks...

Keep Customers by Keeping it Simple. A few years back I attended a start-up funding competition as an exhibitor with my company TheStoryArchitect.com. A young, passionate founder of a tech startup caught sight of my booth, walked over, asked what I did and then exasperatingly went into great detail about his ongoing struggle for attention from his target audience. He was...

There’s a taxi company in my town that I refer to as Rabid Taxi.  They earned that name after one really bad experience with one of their drivers.  I had a work trip to present our virtualization strategy to customers in Ottawa and I was taking the train.  I called for a cab, and when the driver picked me up, he offered me a flat rate to the station and we agreed on $25. I told him...