How to Thrive at Trade Shows: Work with, Not Against the Many Personalities
When you engage with hundreds of individuals at a tradeshow booth in a day it can be challenging to navigate. Every individual has a different personality and buying behaviour. This will influence their thought process, actions, and decisions. If you’re able to recognize their needs, behaviour and expectations and then alter your communication in 30 […]
Why Use More Words When Less Words Do Trick?
Keep Customers by Keeping it Simple. A few years back I attended a start-up funding competition as an exhibitor with my company thestoryarchitect.com/. A young, passionate founder of a tech startup caught sight of my booth, walked over, asked what I did and then exasperatingly went into great detail about his ongoing struggle for attention […]
WHY WE MISS MAJOR MARKET SHIFTS
There’s a taxi company in my town that I refer to as Rabid Taxi. They earned that name after one really bad experience with one of their drivers. I had a work trip to present our virtualization strategy to customers in Ottawa and I was taking the train. I called for a cab, and when […]