You can skip this ad in 5, 4, 3, 2, 1… Skip Ad. The first chance we get to hit that “skip” button we do. Advertising has always been something we don’t want but rather something that gets in the way of what we want. But, while nine out of ten people who can skip an ad do, new studies show that pre-roll ads are among the most effective forms of digital marketing. Geico’s Skip...

I had a meeting with a client who was having quite a difficult time pulling together a simple way of saying all of the things she does.  This is a person who consults with other businesses and works with them on a wide range of people issues and there isn’t one specific problem that she deals with. They all relate to the concept of “culture” and “leadership”.   In short, she works...