We produce for our customers a story blueprint, a guide book that helps them understand their clients pain points, unique value proposition, competitive differentiators, and key value statements. We provide powerful messaging that they can use for web copy, brochure copy, email statements, investor pitches, and any other communication vehicles. The blueprint was developed from years of building powerful pitches.
We’ll help you build the tools and materials required, and help you execute your go-to-market plan. This can include building marketing collateral and web copy, basic web-design, setting up your online and social media sites, arranging ad buys, doing email and direct marketing, SEO optimization, social media management, helping you with trade shows, sales execution and so much more. Some of these steps will be delivered together, and for certain projects I will bring in trusted partners to help execute.
Our team of e-commerce experts will help you map the online user purchase path and help you implement the technology and processes needed to implement an e-commerce retail channel.
For those who need strategic marketing guidance but can’t yet afford to bring on a full time CMO, we offer a virtual CMO service. Your Virtual CMO will help you design and develop a Go to Market Strategy, and with the help of your Virtual Marketing Department we can help you implement that strategy all at a fraction of the cost of a full time hire.
We can not only help you define the key messaging for your product, but help you understand the use cases in which your customers implement your product. We will interview and observe your customers to determine how they use your product and bring those insights back to help you further define your story.
Having well defined buyer personas can help you be more effective at targeting and reaching them, lowering your customer acquisition costs. We’ll work with you to define and test buyer personas based on our insights and customer research.
You’ll learn from our years of experience in consumer, B2B and enterprise sales how to manage a sales process, how to turn opportunities into leads, and how to turn opportunities into customers. We’ll work with you to build sales tracking and lead management processes so that you can stay on top of your sales funnel.
We have a proven process of building great presentations which we apply to building pitch decks for investors and other audiences. We can train and coach you to deliver a great presentation so that your pitch has the best chance possible to land an investor or a key customer. And it’s a skill that help you in any communication task that you have in the future.