WHY WE MISS MAJOR MARKET SHIFTS
There’s a taxi company in my town that I refer to as Rabid Taxi. They earned that name after one really bad experience ...
28 May, 2017No comment
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Why Use More Words When Less Words Do Trick?
Keep Customers by Keeping it Simple. A few years back I attended a start-up funding competition as an exhibitor with my ...
05 July, 2018No comment
WHY DOES APPLE HAVE A $17,000 WATCH?
Hint – it’s not to sell $17,000 watches. The reviews are in and the Apple Watch is predictably getting a wide range of r...
15 April, 2016No comment
WHO’S REALLY THE BUYER ANYWAY? DETERMINING BUYERS, VS INFLUENCERS, VS DECISION MAKERS.
The number one rule in marketing is to be where your buyers are. But you have to know who they are first. I have had a n...
20 February, 2017No comment
2016 WAS A GREAT YEAR
I know that for many people 2016 was a terrible year. Aside from the abnormal amount of high profile celebrity deaths, ...
31 December, 2016No comment
CAN’T BRAND THE SOLUTION? YOU MAY HAVE BRAND PROBLEMITIS.
I had a meeting with a client who was having quite a difficult time pulling together a simple way of saying all of the t...
15 December, 2017No comment
DRAGON’S DEN ISN’T REAL DRAGON’S DEN ISN’T REAL & OTHER LESSONS FROM NERD BLOCK FOUNDER RUSS MONTAGUE
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its n...
22 July, 2017No comment
HOW DID I BECOME A STORY ARCHITECT?
I didn’t intend to go into marketing. It kind of happened by accident, which is how many of my career shifts have occurr...
15 April, 2016No comment