WHY WE MISS MAJOR MARKET SHIFTS
There’s a taxi company in my town that I refer to as Rabid Taxi. They earned that name after one really bad experience ...
28 May, 2017No comment
Latest Posts Boxes
Carefully crafted elements come together into one amazing design.
Why Use More Words When Less Words Do Trick?
Keep Customers by Keeping it Simple. A few years back I attended a start-up funding competition as an exhibitor with my ...
05 July, 2018No comment
WHY DOES APPLE HAVE A $17,000 WATCH?
Hint – it’s not to sell $17,000 watches. The reviews are in and the Apple Watch is predictably getting a wide range of r...
15 April, 2016No comment
WHO’S REALLY THE BUYER ANYWAY? DETERMINING BUYERS, VS INFLUENCERS, VS DECISION MAKERS.
The number one rule in marketing is to be where your buyers are. But you have to know who they are first. I have had a n...
20 February, 2017No comment
WHAT IS A STORY ARCHITECT?
I went to the Startup Grind conference in San Francisco earlier this year and it’s one of the better ones that I’ve gone to. After a day of meeting some colleagues in the valley I got settled in for the opening keynote. Once the main......
18 March, 2016No comment
LAUNCHED! SELLING SKILLS FOR ENTREPRENEURS THROUGH MARS
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De...
31 March, 2016No comment
HOW DID I BECOME A STORY ARCHITECT?
I didn’t intend to go into marketing. It kind of happened by accident, which is how many of my career shifts have occurred. I tend to keep myself open to possibilities and I’ve had good intuition about when to make a career pivot. It was......
15 April, 2016No comment