The Power of Words in Brand Storytelling
Spark Joy.
Be Less Busy.
Belong Anywhere.
Do any of these phrases resonate with you?
Invoke a feeling or inspire action?
Do any specific brands to mind?
Language is powerful in brand storytelling.
The most successful brands don’t use words as a way to package their end product. Instead, they use their consumer’s transformation story as what their striving to achieve. They use...