28 May WHY WE MISS MAJOR MARKET SHIFTS
There’s a taxi company in my town that I refer to as Rabid Taxi. They earned that name after one really bad experience with one of their drivers. I had...
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20 Feb WHO’S REALLY THE BUYER ANYWAY? DETERMINING BUYERS, VS INFLUENCERS, VS DECISION MAKERS.
The number one rule in marketing is to be where your buyers are. But you have to know who they are first. I have had a number of clients that...
31 Dec 2016 WAS A GREAT YEAR
I know that for many people 2016 was a terrible year. Aside from the abnormal amount of high profile celebrity deaths, and the reality TV host / President debacle, I’ve...
13 Jul HOW TO UNBUILD HYPE – PAN AM GAMES EDITION
With the Pan Am Games just beginning Toronto should be on edge with excitement. Instead what is making the news is a man who was charged for driving with two...
15 Apr WHY DOES APPLE HAVE A $17,000 WATCH?
Hint – it’s not to sell $17,000 watches. The reviews are in and the Apple Watch is predictably getting a wide range of reviews typical of Apple products from both fan...
15 Apr HOW DID I BECOME A STORY ARCHITECT?
I didn’t intend to go into marketing. It kind of happened by accident, which is how many of my career shifts have occurred. I tend to keep myself open to...