The Power of Words in Brand Storytelling
Spark Joy. Be Less Busy. Belong Anywhere. Do any of these phrases resonate with you? Invoke a feeling or inspire action? Do any specific brands to...
08 April, 2019
/ 0 Comments
Masonry
How to Thrive at Trade Shows: Work with, Not Against the Many Personalities
With my eyes glazed over, mouth frozen into a slight grin, gazing into the abyss, my mind wanders to lunch. I hope there’s gyro...
21 February, 2019
/ 0 Comments
Skip Ad: The Future of Brand Creativity
You can skip this ad in 5, 4, 3, 2, 1… Skip Ad. The first chance we get to hit that “skip” button...
01 November, 2018
/ 0 Comments
Why Use More Words When Less Words Do Trick?
Keep Customers by Keeping it Simple. A few years back I attended a start-up funding competition as an exhibitor with my company TheStoryArchitect.com....
05 July, 2018
/ 0 Comments
CAN’T BRAND THE SOLUTION? YOU MAY HAVE BRAND PROBLEMITIS.
I had a meeting with a client who was having quite a difficult time pulling together a simple way of saying all of...
15 December, 2017
/ 0 Comments
DRAGON’S DEN ISN’T REAL DRAGON’S DEN ISN’T REAL & OTHER LESSONS FROM NERD BLOCK FOUNDER RUSS MONTAGUE
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary...
22 July, 2017
/ 0 Comments
WHY WE MISS MAJOR MARKET SHIFTS
There’s a taxi company in my town that I refer to as Rabid Taxi. They earned that name after one really bad experience...
28 May, 2017
/ 0 Comments
WHO’S REALLY THE BUYER ANYWAY? DETERMINING BUYERS, VS INFLUENCERS, VS DECISION MAKERS.
The number one rule in marketing is to be where your buyers are. But you have to know who they are first. I...
20 February, 2017
/ 0 Comments
2016 WAS A GREAT YEAR
I know that for many people 2016 was a terrible year. Aside from the abnormal amount of high profile celebrity deaths, and the...
31 December, 2016
/ 0 Comments