Skip Ad: The Future of Brand Creativity
You can skip this ad in 5, 4, 3, 2, 1… Skip Ad. The first chance we get to hit that “skip” button...
01 November, 2018
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Masonry
Why Use More Words When Less Words Do Trick?
Keep Customers by Keeping it Simple. A few years back I attended a start-up funding competition as an exhibitor with my company TheStoryArchitect.com....
05 July, 2018
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CAN’T BRAND THE SOLUTION? YOU MAY HAVE BRAND PROBLEMITIS.
I had a meeting with a client who was having quite a difficult time pulling together a simple way of saying all of...
15 December, 2017
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DRAGON’S DEN ISN’T REAL DRAGON’S DEN ISN’T REAL & OTHER LESSONS FROM NERD BLOCK FOUNDER RUSS MONTAGUE
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary...
22 July, 2017
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WHY WE MISS MAJOR MARKET SHIFTS
There’s a taxi company in my town that I refer to as Rabid Taxi. They earned that name after one really bad experience...
28 May, 2017
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WHO’S REALLY THE BUYER ANYWAY? DETERMINING BUYERS, VS INFLUENCERS, VS DECISION MAKERS.
The number one rule in marketing is to be where your buyers are. But you have to know who they are first. I...
20 February, 2017
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2016 WAS A GREAT YEAR
I know that for many people 2016 was a terrible year. Aside from the abnormal amount of high profile celebrity deaths, and the...
31 December, 2016
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HOW TO UNBUILD HYPE – PAN AM GAMES EDITION
With the Pan Am Games just beginning Toronto should be on edge with excitement. Instead what is making the news is a man...
13 July, 2016
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WHY DOES APPLE HAVE A $17,000 WATCH?
Hint – it’s not to sell $17,000 watches. The reviews are in and the Apple Watch is predictably getting a wide range of reviews...
15 April, 2016
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