There’s a taxi company in my town that I refer to as Rabid Taxi.  They earned that name after one really bad experience with one of their drivers.  I had a work trip to present our virtualization...

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese...

I had a meeting with a client who was having quite a difficult time pulling together a simple way of saying all of the things she does.  This is a person who consults with other businesses and works...

Keep Customers by Keeping it Simple. A few years back I attended a start-up funding competition as an exhibitor with my company TheStoryArchitect.com. A young, passionate founder of a tech startup...

You can skip this ad in 5, 4, 3, 2, 1… Skip Ad. The first chance we get to hit that “skip” button we do. Advertising has always been something we don’t want but rather something that gets in the way...

With my eyes glazed over, mouth frozen into a slight grin, gazing into the abyss, my mind wanders to lunch. I hope there’s gyro on site. I love a gyro come trade show day. And, is there a Starbucks...

Spark Joy. Be Less Busy. Belong Anywhere. Do any of these phrases resonate with you? Invoke a feeling or inspire action? Do any specific brands to mind? Language is powerful in brand storytelling....